How To Write About Topics You Have Zero Interest In, but It’s Your Job

Tested ways to deliver excellent content while staying sane when you just don’t care

Anna Asaieva
SYNERGY
Published in
4 min readFeb 9, 2023

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A photo of a woman standing near a brick wall covering her face with a book
Photo by Siora Photography on Unsplash

In my four years of writing for businesses, I’ve had my share of moments when the topic I had to work on gave me a big fat ick.

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Anna Asaieva
SYNERGY

I write for businesses by day, and for everybody else by night.